Obama on The View: Playing by the New Media Rules

July 27th, 2010 View Comments

Gov. Ed Rendell of Pennsylvania has gone after President Obama for deciding to appear on the daytime talk show “The View”:

I think there’s got to be a little bit of dignity to the presidency. [...] I think there are some shows. I wouldn’t put him on “Jerry Springer,” too, right? … I think the president of the United States has to go on serious shows. And “The View” is, you can make a case that it’s a serious show, but it also rocks and rolls a little bit. I’m not sure he has to go on “The View” to be open to questions.

Right-wing Extremists have picked this up and run with it of course. But, they and Rendell miss the Big Picture. They don’t get it.

Back in 1993, President Clinton was heavily criticized for deciding to appear on MTV. It too was seen as “unpresidential”. But, at the time, and in retrospect, it was a brilliant stroke of media genius. And, through an entirely unscripted moment of unexpected “intimacy”, a new media world was born. Love it, hate it, it’s here. And, it’s important to remember, Obama is working in that world. The Museum of Television has this to say about that past media moment for Clinton, snd how it changed politics and the Presidency:

April 20, 1993 — Bill Clinton’s MTV Appearance

Not a historic date, perhaps, but a suggestive one. It was on this date that Bill Clinton discussed his underwear with the American people (briefs, not boxers, as it turned out). Why would the leader of the free world unburden himself like this? Why not? In television’s increasingly postmodern world, all texts–serious and sophomoric–swirl together in the same discontinuous field of experience. To be sure, Mr. Clinton made his disclosure because he had been asked to do so by a member of the MTV generation, not because he felt a sudden need to purge himself. But in doing so Clinton exposed several rules connected to the new phenomenology of politics: (1) because of television’s celebrity system, presidents are losing their distinctiveness as social actors and hence are often judged by standards formerly used to assess rock singers and movie stars; (2) because of television’s sense of intimacy, the American people feel they know their presidents as persons and hence no longer feel the need for party guidance; (3) because of the medium’s archly cynical worldview, those who watch politics on television are increasingly turning away from the policy sphere, years of hyper-familiarity having finally bred contempt for politics itself. For good and ill, then, presidential television grew apace between 1952 and the present. It began as a little-used, somewhat feared, medium of exchange and transformed itself into a central aspect of American political culture. In doing so, television changed almost everything about life in the White House. It changed what presidents do and how they do it. (Emphasis added)

Rendell doesn’t get it. The View is the perfect venue for Obama to communicate and reach out to the audience.

The idea that a show isn’t “presidential” enough is a matter of how the president behaves on that show. And, while I’m not a fan of The View, it’s clearly not Jerry Springer. It’s a show for moms, young women and older women. And, it’s a casual venue. As the Clinton example shows, even something potentially unpresidential can become a historical moment of presidential restraint, humor and connectedness to the people. And, a casual venue is the way to go to bring Obama to the people, give him more humanity and appeal, which media exposure tends to eat away.

I’d expect that is what many Conservatives fear.

The letter on health care from Ted Kennedy to President Obama

September 11th, 2009 View Comments

Is health care a right or a privilege? Here’s the answer:

May 12, 2009

Dear Mr. President,

I wanted to write a few final words to you to express my gratitude for your repeated personal kindnesses to me — and one last time, to salute your leadership in giving our country back its future and its truth.

On a personal level, you and Michelle reached out to Vicki, to our family and me in so many different ways. You helped to make these difficult months a happy time in my life.

You also made it a time of hope for me and for our country.

When I thought of all the years, all the battles, and all the memories of my long public life, I felt confident in these closing days that while I will not be there when it happens, you will be the President who at long last signs into law the health care reform that is the great unfinished business of our society. For me, this cause stretched across decades; it has been disappointed, but never finally defeated. It was the cause of my life. And in the past year, the prospect of victory sustained me — and the work of achieving it summoned my energy and determination.

There will be struggles — there always have been — and they are already underway again. But as we moved forward in these months, I learned that you will not yield to calls to retreat — that you will stay with the cause until it is won. I saw your conviction that the time is now and witnessed your unwavering commitment and understanding that health care is a decisive issue for our future prosperity. But you have also reminded all of us that it concerns more than material things; that what we face is above all a moral issue; that at stake are not just the details of policy, but fundamental principles of social justice and the character of our country.

And so because of your vision and resolve, I came to believe that soon, very soon, affordable health coverage will be available to all, in an America where the state of a family’s health will never again depend on the amount of a family’s wealth. And while I will not see the victory, I was able to look forward and know that we will — yes, we will — fulfill the promise of health care in America as a right and not a privilege.

In closing, let me say again how proud I was to be part of your campaign — and proud as well to play a part in the early months of a new era of high purpose and achievement. I entered public life with a young President who inspired a generation and the world. It gives me great hope that as I leave, another young President inspires another generation and once more on America’s behalf inspires the entire world.

So, I wrote this to thank you one last time as a friend — and to stand with you one last time for change and the America we can become.

At the Denver Convention where you were nominated, I said the dream lives on.

And I finished this letter with unshakable faith that the dream will be fulfilled for this generation, and preserved and enlarged for generations to come.

With deep respect and abiding affection,

[Signed]

Ted

(Source)

bill and bill: moyers and maher on real time

September 6th, 2009 View Comments

If you haven’t watched Bill Moyers on Real Time with Bil Maher, it’s worth watching. The point that conservatives are simply employing a scorched earth campaign to insure that Obama fails is important, and has to be confronted. And, he covers corporatism as well.

Part 2

Part 3

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