Over the past 250 years, as the industrial revolution progressed and was then superseded by the modern technological age, an epistemological crisis began to fester and grow quietly in the shadows. Our ability to obtain, disseminate, and – most importantly – apply knowledge, has been severely hindered by our industrial and technological success and our response to that success. We have achieved great feats with little or no perceived negative ramifications, thus establishing a false sense of stability in ourselves, our place in the natural order, and the way in which we process and use knowledge. Our ability to shoot for the moon – literally – meant that we presumed we could do no wrong. A precarious place to be to be sure.
And, as the decades rolled on, each continual success served to confirm our superiority over all – even the truth was manipulated. Responsibility fell to the way side. And, if a negative ramification presented itself, we quickly waved it away with the simple justification that the world and everything within it was ours to do with as we wish, and profiting from it was a natural act. Our birthright. It never occurred to us that building an economy based primarily upon a single finite resource – oil – would some day place our entire civilization at great risk of collapse.
Adolfo Doring‘s excellent documentary Blind Spot, contains an interview with Jason Bradford, who explains this epistemological issue very succinctly and eloquently as it relates to our inability to see reality and deal with the responsibility of our massively consumptive society.
We have lost the ability to deal with the concept of responsibility in a proper manner both as individuals and as a society. It’s quite important because lack of responsibility, and its consequence of not confronting reality, leads to the inability to solve complex problems and establish consistent ethical boundaries. Both are the cornerstones of a successful society. A society that is unable to deal with important issues responsibly, and use that knowledge to its advantage in a way that is beneficial to a majority of its citizens is a society that will die. We see the results today in the current culture war. Everyone senses that something is wrong, we simply can’t agree on the truth. It’s as if we’re entrenched in a form of madness.
Which brings us to Charlie Sheen.
As the mass media exploits and the public gorges itself on the ever-unfolding tragic life of actor Charlie Sheen, it has become apparent that Sheen is a practitioner of this epistemological disconnect. So is the mass media. They are by no means alone in this endeavor. It’s widespread. We are all in some way or another, practitioners of the epistemological disconnect from responsibility.
We now face the challenge of rebuilding how we think, how we acquire knowledge and information, and how we apply that knowledge. It is, as Douglas Rushkoff has said, a new renaissance.
Gov. Ed Rendell of Pennsylvania has gone after President Obama for deciding to appear on the daytime talk show “The View”:
I think there’s got to be a little bit of dignity to the presidency. [...] I think there are some shows. I wouldn’t put him on “Jerry Springer,” too, right? … I think the president of the United States has to go on serious shows. And “The View” is, you can make a case that it’s a serious show, but it also rocks and rolls a little bit. I’m not sure he has to go on “The View” to be open to questions.
Right-wing Extremists have picked this up and run with it of course. But, they and Rendell miss the Big Picture. They don’t get it.
Back in 1993, President Clinton was heavily criticized for deciding to appear on MTV. It too was seen as “unpresidential”. But, at the time, and in retrospect, it was a brilliant stroke of media genius. And, through an entirely unscripted moment of unexpected “intimacy”, a new media world was born. Love it, hate it, it’s here. And, it’s important to remember, Obama is working in that world. The Museum of Television has this to say about that past media moment for Clinton, snd how it changed politics and the Presidency:
April 20, 1993 — Bill Clinton’s MTV Appearance
Not a historic date, perhaps, but a suggestive one. It was on this date that Bill Clinton discussed his underwear with the American people (briefs, not boxers, as it turned out). Why would the leader of the free world unburden himself like this? Why not? In television’s increasingly postmodern world, all texts–serious and sophomoric–swirl together in the same discontinuous field of experience. To be sure, Mr. Clinton made his disclosure because he had been asked to do so by a member of the MTV generation, not because he felt a sudden need to purge himself. But in doing so Clinton exposed several rules connected to the new phenomenology of politics: (1) because of television’s celebrity system, presidents are losing their distinctiveness as social actors and hence are often judged by standards formerly used to assess rock singers and movie stars; (2) because of television’s sense of intimacy, the American people feel they know their presidents as persons and hence no longer feel the need for party guidance; (3) because of the medium’s archly cynical worldview, those who watch politics on television are increasingly turning away from the policy sphere, years of hyper-familiarity having finally bred contempt for politics itself. For good and ill, then, presidential television grew apace between 1952 and the present. It began as a little-used, somewhat feared, medium of exchange and transformed itself into a central aspect of American political culture. In doing so, television changed almost everything about life in the White House. It changed what presidents do and how they do it. (Emphasis added)
Rendell doesn’t get it. The View is the perfect venue for Obama to communicate and reach out to the audience.
The idea that a show isn’t “presidential” enough is a matter of how the president behaves on that show. And, while I’m not a fan of The View, it’s clearly not Jerry Springer. It’s a show for moms, young women and older women. And, it’s a casual venue. As the Clinton example shows, even something potentially unpresidential can become a historical moment of presidential restraint, humor and connectedness to the people. And, a casual venue is the way to go to bring Obama to the people, give him more humanity and appeal, which media exposure tends to eat away.
I’d expect that is what many Conservatives fear.Read More
It was kind of cool to see the boys from Dublin up on the steps of the Lincoln Memorial playing “Pride (in the name of love)” and “City of Blinding Lights” at the pre-inauguration event, televised on HBO. Pretty amazing performance, considering how cold it was… The juxtaposition of a rock band in front of so many flags feels a little jingoistic, but it’s great television… and catch what Bono says about the dream towards the end…. classic.Read More
Having grown up watching the Carol Burnett Show, and the movies of Mel Brooks, Harvey Korman was a household name in my house. Watching Harvey trying not to laugh is one of the greatest laugh inducing things ever:
Also, director Sydney Pollack passed away. He made a lot of films, three of them are IMHO, classics:
Jeremiah Johnson, Three Days of the Condor, and The Sketches of Frank Gehry.
Here’s a clip from Three Days of the Condor, a film which pretty much predicted the middle east and world situation we are now deep into… If you haven’t seen it, you should.
Or How I Learned to Stop Listening and Love the Echo
The great promise of the internet was that it would level the information playing field by allowing equal access to all information, and facilitate the production of new information. The relationship between the two would, in theory, allow for a more democratic bottom up approach to solution based innovation. In a nutshell: we are stronger as a group, and the internet will allow us to function at a higher level to solve our problems.
Or so we thought.
The onslaught of investment during the dot com boom of the late 1990′s was rooted in the idea that the internet was a new form of television, and that if we apply those creative, financial and production processes directly, it’ll work. It didn’t, for lots of reasons but mostly because there was no monetary infrastructure for online content and web users didn’t want their MTV on the web, they wanted to connect with others via the web. So, the TV web went away and the social web rose up. And, revenue from ads began to pour in.
It’s important to remember that in 2001 everyone was still wondering how and if Amazon and then Google were going to be profitable. Ad revenue finally kicked in. But, unfortunately it was too late for the web TV movement. Sites such as pop.com and pseudo.com died from lack of revenue before web ads had become viable. It took a few years to figure out how to monetize it, figure out what worked and what didn’t, and for essential tech advances to come into play. (Front loading ads on video, bad idea. Clickable hot spots in video and embedding, good idea. Pop ups, bad idea. Banners and text ads, good idea. Ad sense, good. Subscription, bad.)
In the past four years the reintroduction of “social media” and “social networking” (which was the attraction of AOL back in the mid 90′s) applied in tandem with marketing and ad placement has become all the rage. And, the rush was on to create content to take advantage of this newest “revolution”.
Except, none of the best practices of producing video content that we know work in TV to attract an audience have been put into use. Some of this is due to the over reaction to user created content, and the assumption that low budget and thus low production value would translate into revenue. There was an assumption made by many involved in the web 2.0 movement that simply putting content out there would translate into financial gain if they could get the page hits. Not necessarily true it would appear. It’s a gamble given the rather nebulous manner in which most of the content distributors are handling revenue sharing; one person’s money train is another’s dripping faucet. A verifiable form of revenue sharing and accounting still needs to be set up and agreed upon in order for the big money to spend big money.
Among independent web content producer’s there has been a strong push to attract venture capital, with very little traction because of the lack of dealing with the reality that investors – whether in film, TV, or web – don’t merely want a return on their investment but also to see and understand that they are getting something tangible and valuable for their money. They want a simple value for value exchange. They want to see something great too. And, there seems to be a real lack of understanding of that basic rule by many content producers in the web 2.0 world. The governing rule is: just get it online, who cares what it looks like, people will watch. And, it’s not true.
The problem is so acute that Bill Cammack, an Emmy Award winning editor who knows of what he speaks, works in the web 2.0 area and realizes this is an issue, felt it necessary to video tape a how to shoot video 101 class and post it on his site.
I admire Bill’s patience, he does a nice job of laying out the basics, he has provided a real service, and it shines a light on the central issue that the web production community will have to aim higher in quality of production value and creative ideas if we are going to attract the big money and then begin to also nurture those relationships in the long term. I think that Bill understands this as well.
In the next few years the web landscape could change pretty dramatically. Social networking combined with video and mobile technology is going to create the next information movement. How we use it is the question. I agree with Deborah Schultz on this. We need to do more to make social media more viable, more useful, more informative and more entertaining. And, it begins with the community and the work. We need to be more innovative, more interesting and more professional.
At the moment, I’ve also become a bit disenfranchised with the web 2.0 community because on one hand it loves to play footsy with itself, it functions as a giant echo chamber looped onto itself. And, in some quarters, it’s turned nasty. It also feels way too much like the nascent independent film movement of the early 1990′s. Everyone was running around spending their own money on projects looking for an angel to come down and pave their way to creative and financial bliss. Now, I don’t have a problem with the work, or the dream, but in how it’s done. From two decades of experience what I do know is that the people who succeed are those that work on the craft and create compelling and professional content. It’s a real skill and an art. Forgetting that is deadly. If you endeavor to reach out, and communicate with others with skill, it works and people watch. And, when that occurs, the money follows. And, if you are lucky, a lot of money follows.
And, of course, since it involves money, which has its own pitfalls. By the late 90′s, the indie film industry was overtaken by the
Today, the internet promises to provide a venue to equalize the distribution playing field a bit. But, it is important for web 2.0 producers and filmmakers looking to the web as a distribution model to realize that right now as I write, the big fish in
This is why the professional writers and producers are holding back in getting too deep into the web production world. The money isn’t in place, and the distribution is not in place. Thus, the atmosphere for many in the independent web production world is one of the wild west- no adults, free to do what you want, there’s always a seat at the bar and the drinks are all free. Thing is, you look around and it’s the same faces all looking for the same person: the one who has the wallet to pay for the drink.
There will be a user created world, a semi-professional world, and a professional world in the next web movement. Quality and money will be linked at the hip. A few in the first will make money, a few in the second will make money, and everyone in the third will make money. The big pay days will be there. The others will be seen as necessary to maintain viable communities online.
The interesting show to me would be one that combined those worlds to their greatest advantage. Democracy in action. At least for a little while until the next next web comes along.Read More
Oh wait. I forgot where we were… And, of course, there’s just oodles of money to be made. Feh.
Add to this the fact that Rush Limbaugh is supporting her candidacy and it leads yours truly to to surmise that the Clinton campaign is either colluding with three of the most fascistic elements in the right wing echo chamber, or she’s being used by them. Personally, I think it’s the latter. Conservatives are scared of Obama. They don’t know how to beat him. They’ve wanted Hillary as the nominee for years. They feel they can beat her hands down.
So, the Clinton campaign: Gone to the dark side or dupes?
Via TilzyTV, see that Stone and Parker have spoofed the web 2.0 scene in a recent episode of South Park. Very funny. Yet, while Josh at Tilzy focused on the WGA and internet stars, I thought the episode brought an interesting situation to the fore which I’ll discuss after the clip:
Josh at TilzyTV notes that in the ep, Kyle says the following, which rings true (one of the great things about South Park- instilling a bit of truth info in the satire):
While the internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism to the extent that one should trade real and immediate opportunities for income for the promise of future online revenue. It will be a few years before digital distribution of media on the internet can be monetized to an extent that necessitates content producers to forego their fair value in more traditional media.
That last sentence is very interesting for two reasons.
First, it’s a fact that professional writers and content creators are not getting involved with online content because there is no money in it yet and because most of the video content online is crap. While there are plenty of passionate content producers entirely willing to create content for the web for little or no money, it simply doesn’t gather an audience that can be sustained. It’s the result of there being no money to create good content (because quality requires time and yes, money) and the fact that so many online producers simply don’t understand or have the skill set that is required to create content of the quality and consistency that will lure big money, and thus the best creative minds and ultimately an audience.
When you create a pilot for traditional media, often with very little money, you have to attain a certain level of quality and entertainment value. You have to make a dollar look like a million. Quality attracts investors and money. This is a reality put into practice by producers of traditional media every day for decades. It is something that is put to the test in theaters everywhere for centuries.
But, it’s a reality that seems to be lost on producers of internet shows. It’s become acceptable to produce crap and use the fact that they had no money as a crutch and a bargaining chip, or as a “look”. Thing is, it never works when it is done in traditional media, so why would it work with online media when the money is coming from the same finite group of investors? It doesn’t. The fact that budgets on reality shows always spiral downward after the first season is one example of that particular money trap.
Yes, there is no doubt that it’s a catch-22, you are expected to create a quality show with no money in order to attract the money to create a quality show that everyone can then make even more money from. That’s how the game is played.
For those who are currently struggling to create content online with no money, this is the 800 pound gorilla in the room: the bar has to be as high as broadcast and cable in regard to production value, creative content, delivery and audience reaction even when you have no money. Just because it’s on the web doesn’t mean it doesn’t have to be good. Because that is what the money people are waiting for- quality that they can justify spending money on online shows. And, they simply have not seen it yet from the independent sector.
Which brings us to the second important point: road tested traditional media producers and writers are in the wings, waiting for the money to start flowing. And when and if it does start to flow they will pounce and the money people will gather around them. And, as occurs in the indie TV and film world, those with the current connections will benefit the most.
Alas, the continual drum beat of it only being “a couple of years” until the money starts flowing for online content, I’ve been hearing that for almost ten years now.
We shall see.Read More
Pam Spaulding of Pam’s House Blend made an appearance on CNN yesterday and it was stellar.
Truth be told, yours truly has mixed feelings on bloggers appearing as pundits. To my mind, the TV format has real deficiencies compared to the blogging format. It may be live video compared to textual post and comments, but when you compare how information comes out and how it’s dealt with, blogging wins. I see the value of bloggers on TV, but also the pitfalls. TV is really an imperfect medium for the conveyance of real information and discussion. Well, actually, it’s become an imperfect medium for information. There was a time when it was a bit more balanced in presentation. But, hype, commercialism, and polarization has stepped in. Upon a time, one might see Gore Vidal on The Tonight Show one night and Barry Goldwater the next, and they talked about issues, not about their new tattoo.
Obviously, the host on a TV show gets to dictate what is discussed and set the tone, and because commercials are inevitably more important than actually finishing a discussion, incorrect statements will go unresolved. (I’m assuming some basic liberal blog rules here: no moderation of comments for starters.) Read Pam’s post (and the comments) linked above for an example of that in progress.
Blogging picks up where TV drops the ball, and TV is trying to adapt, but it’s still glaringly apparent how static and rigid the TV format is… yet, it’s still the dominant force in many ways. Alas…Read More
Watch the featured video in the right hand corner. A nice primer on what has been going on with media consolidation since 1996.Read More
From the Brian Leher Show’s Video Picks on WNYC, Harlan Ellison rants righteously on how so many of the big media corporations are perfectly willing to ask people for free access to all kinds of content – in this instance an interview with the famed writer to be put on a DVD – for zero compensation. Something for nothing.
It’s a situation that stymies the production end as well, especially in the blossoming area of web content. There are a lot of people creating content for the web for little or no compensation, that content is uploaded to Google or YouTube and they utilize it without any real accounting done as to how much profit they make from specific videos they air. It’s a racket all around, which will hopefully get ironed out as more people become wise to the ruse. (There’s also some additional goodies in the video. Enjoy.)
A couple weeks ago, working with NeoVids, yours truly shot some video with Greg Palast for the Air America show Ring of Fire that is now playing on Go Left TV. The topic was the Attack on Dan Rather. Check it out.
Everyone has been weighing in on the Soproano’s. My take on the Soprano’s finale: Tony got whacked by the guy who walked into the bathroom. It was a bit of an homage to the Michael Corleone scene in The first Godfather movie. David Chase is a filmmaker, and as he said, everything is there if you look. All scenes mean something. There’s no reason to focus on a total unknown character entering, sitting down, looking around, and then going to the bathroom, unless it means something. Tony got whacked.
But, at least he wasn’t alone.Read More
- on 9/11
Kevin Drumgives us the low down, and Digby follows up with more essential reading which includes this important point:
Rush is not some misunderstood schlub who just made a few slightly off-color jokes and doesn’t understand why it bothers some people.He’s not even a nasty old racist/misogynist creep like Imus who just thought he could demean anybody he felt like and make big money doing it. Rush Limbaugh a professional cog in the GOP machine who has been helping to set the political agenda in this country for more than a decade. He knows exactly what he’s doing when he plays on racist stereotypes and it isn’t just for the laughs.
In a nutshell: racism creates divisions in the Liberal ranks and motivates the Conservative base. Keep people arguing, they can’t unite against you. If you caught Imus’ producers appearance on Hannity and Colmes, his stuttering excuse ridden “we’re the victim” stance is typical, and it’s no coincidence it’s being played 24/7 over at Fox News. Wingnuts are all about making excuses for their own bad behavior.