The art of mass thought

April 27th, 2005 View Comments

Public relations is the art of pursuading the masses to think in a way that is contrary to popular belief. To alter consensus thought towards a specific idea in order to promote an agenda or product or both. And, it goes without saying, that such persuasion is not always a matter of telling the truth.

The father of modern PR was Edward Bernays, who was Sigmund Freud’s nephew, and used his uncles ideas in the pursuit of promotion. His greatest success… turning “bacon and eggs” into the “All American Breakfast”. Bet you didn’t know it was a PR stunt.

NPR has some rather interesting audio files available. Go listen.

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